FOR FURTHER INFORMATION:

At the Company:

John P. Walker President 972/406-7108

 

FOR IMMEDIATE RELEASE

Wednesday November 6, 2002

 

SPORT SUPPLY GROUP TO HOST, DESIGN AND MAINTAIN FREE WEBSITES FOR ITS TEAM AND INSTITUTIONAL CUSTOMERS

Ourleaguesite.com Scheduled to Launch January 15, 2003

 

Dallas, Texas, Wednesday November 6, 2002 - Sport Supply Group, Inc. (OTCBB: SSPY) today announced that it will begin providing free websites for its team and other institutional customers. The company plans to provide a turnkey solution including web design, maintenance and ongoing site development by January 15, 2003.

The Company’s associate program, started earlier this year, enables organizations to manage and market their own e commerce store with product and fulfillment supplied by SSG. Organizations promote products supplied by SSG in exchange for a share of the revenues generated through the e commerce store on the associate’s website. The Company presently has more than 600 organizations enrolled in this program targeting more than 37 million participants.

John P. Walker, President of SSG stated, "The move by SSG to provide web hosting, design and maintenance has developed from the success and evolution of the associate program and the acceptance of our electronic catalogue by our customers. We have spent a great deal of time with our customers and are listening to their needs and challenges. Not for profit team organizations and others rely on precious monies to support the needs of their league and are not interested in paying others to manage their websites.

Here at SSG, we see this new program as a service to our customers and a natural extension of our associate program. In time, we believe our associate program, now coupled with the web management relationship with these accounts, will create very strong, loyal bonds that will allow us to market these accounts much more effectively than through traditional forms of direct mail promotion. We envision creating web-based tools utilizing our IT platform allowing the organization’s webmaster to develop a custom site that works best for his or her organization and more importantly can be updated on a daily basis by the individual webmaster. Moreover, this enhanced functionality will allow leagues and other organizations that may not have the resources to maintain their own site an ability to participate in a more efficient means to manage the administration of their leagues and enjoy additional forms of fundraising.

We plan to incorporate on line registration, product promotions, scheduling, chat, email marketing and messaging to all accounts websites."

This service will be available to any existing or prospective account beginning January 15, 2003.

Sport Supply Group is a leading direct marketer and B2B e commerce supplier of sporting goods equipment to the institutional and youth sports marketplace. Athletes, coaches and instructors in schools, colleges, universities, governmental agencies, camps and youth organizations across the country use the Company’s products.

Emerson Radio Corp. (AMEX:MSN) owns approximately 54% of the Company’s issued and outstanding capital stock.

For more information about Sport Supply Group’s associate program, please visit us at www.sportsupplygroup.com.

 

This news release, other than the historical information, consists of forward looking statements that involve risks and uncertainties detailed from time to time in the Company’s filings with the Securities and Exchange Commission, including the Company’s Reports on Form 10-K and Form 10-Q. Such forward-looking statements are made based on management’s belief as well as assumptions made by, and information currently available to, management pursuant to the ‘safe harbor’ provisions of the Private Securities Litigation Reform Act of 1995. Actual results may vary materially.